The Psychology of Logo Designs [Infographic]


Hello creatives! Here’s guest post [infographic]by Chris Landry.

There is a lot more to logo designs than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business. When you consider that 93% of purchasing judgements are made on visual perceptions, the important of choosing an appropriate logo for your business becomes all the more important.

Credit: Chris Landry is the Managing Director at Colourfast, an international paper and plastic card printer.